1. Realizing an excellent study program with competitive governance, academic programs, and curriculum in the field of architecture, capable of competing with other universities in Southeast Asia.
  2. Creating an academic atmosphere and academic culture in the field of architecture as a research university.
  3. Producing outstanding knowledge, technology, and art in the areas of urban lifestyle, urban development, and architecture.
  4. Cultivating lifelong learners with a high level of curiosity, logical and critical thinking, actively applying their expertise in the field of architecture.
  5. Generating dignified graduates with a broad perspective, creative, innovative, responsive to change, and making a tangible contribution to addressing environmental and welfare issues in the field of architecture.
  6. Achieving accelerated comparative excellence for UPJ through synergy and collaboration in the field of architecture.